Jody's LI ProfileSocial media platforms are a great way to connect with others and share information. They are also a great way to boost your career if you utilize them to create a personal brand.

  • When joining social networking sites and creating user profiles, be sure to use your real name as it will help search engines find you
  • Take advantage of creating a full user profile where you can outline your skills, experience, accomplishments and interests
  • Don’t forget the social in social media – communicate with others, post insightful comments, answer questions and provide expertise when someone needs help with something you have knowledge in

Sites such as Facebook, Twitter and LinkedIn have given us new ways to connect with each other socially – but they also reflect us as professionals. Use them wisely to connect with people, create a far reaching network and learn about new opportunities as they become available.

Remember, be smart about what you share and how you share it because your online activities directly impact your personal brand.