(CALGARY) MARCH 2, 2020 – Students from the University of Regina launched a digital financial technology startup focused on ensuring that the next generation of Canadians are given the necessary financial knowledge to succeed in their adult lives.

Ennovate is an entrepreneurial education project developed by a team at the University of British Columbia – Vancouver that empowers high school students through product development, marketing, and personal budgeting workshops.

These two Enactus teams have been named 2020 CWB Financial Education Challenge Regional Champions by Canada’s largest experiential learning platform, Enactus Canada, and program supporter Canadian Western Bank.

“Financial literacy is an essential skill that is needed to live a successful life.” said Nicole Almond, President of Enactus Canada. “With the CWB Financial Education Challenge, Enactus students are able to address the issue that many Canadians aren’t acknowledging. Their ability to provide people with the information to make sound financial decisions is monumental.”

Over 10,000 people have been indirectly impacted by project Fifo. Over 1,500 have benefited from the Ennovate program.

“Canadian Western Bank is proud to support Enactus students as they strive to improve financial literacy within and outside of their communities,” said Jeff Wright, a senior vice president at Canadian Western Bank. “We believe in being proactive and by engaging our younger generations in becoming more financially literate, it is our hope they are gaining new financial skills they do not have today to better prepare themselves in making smart financial decisions throughout their life.”

The CWB Financial Education Challenge empowers Enactus teams to identify, create and deliver projects that address the specific and unique financial education needs and opportunities in their communities. Since 2011, this challenge has engaged 10,197 students across the country, resulting in 959 financial education outreach projects, and directly impacting the financial futures of 115,989 people.

Student teams demonstrated the impact of their financial education projects to panels of business executives on February 28 in Calgary as part of the Enactus Canada Regional Exposition – Western Canada.

Enactus University of Regina and Enactus University of British Columbia – Vancouver will now move on to the national level of competition taking place May 19-21 at the 2020 Enactus Canada National Exposition in Toronto.

ABOUT ENACTUS CANADA: Enactus Canada, a national charity and the country’s largest post-secondary experiential learning platform, is shaping entrepreneurial leaders who are passionate about advancing the economic, social and environmental health of Canada. Guided by academic advisors and business experts, more than 3,400 post-secondary students led 267 community empowerment projects and business ventures last year in communities coast to coast, directly impacting over 50,000 lives.

As a global network of 37 countries, Enactus uses the power of entrepreneurial action to transform lives and shape a better, more sustainable world. For more information, visit enactus.ca.

ABOUT CWB FINANCIAL GROUP: CWB Financial Group is a diversified financial services organization providing proactive business and personal banking, trust and wealth management across Canada. Headquartered in Edmonton, Alberta, we’ve offered customized financial solutions for over 35 years and operate with a clear focus on meeting the unique financial needs of business owners. We’re obsessed with providing the right banking, lending and investment solutions for our clients – by asking the right questions, sharing our industry and financial services expertise, and genuinely believing that great relationships get results. Learn more at www.cwb.com.

Media Inquiries:
Jennifer Falzon
Vice President, Programs & Marketing
Enactus Canada
jen@enactus.ca | 416.304.1566 x222 | 416.315.2099

Marcus Miller
Manager, External Communications
Canadian Western Bank
780. 508.8289