Co-operators and Enactus Champion Youth Mental Wellness Through Ambassador Program

Co-operators and Enactus Champion Youth Mental Health Through Ambassador Program

Mental health challenges amongst young people are more pressing than ever, but there’s evidence that peer support can make all the difference. Did you know that the Public Health Agency of Canada reports that 70% of mental health-related issues emerge during childhood or adolescence? According to the Centre for Addiction and Mental Health, students aged 15–24 is the demographic most likely to experience mental illness or substance use disorders.  

For the past four years, Enactus Canada, in partnership with Co-operators, has supported Enactus students through its Mental Wellness Ambassador (MWA) Program, an initiative designed to champion mental health and wellness across Enactus teams and beyond. Since the program’s inception, more than 50 students have been Ambassadors, improving mental wellness resilience through creativity, education, and peer-to-peer connections. 

“The passion and creativity that has emerged from this group of ambassadors has been truly inspiring,” says Jessica Fisher, Senior Partnerships and Social Impact Consultant at Co-operators. “We have tapped into a significant need amongst youth and are supporting a growing network of Ambassadors to normalize mental health and wellness conversations and direct peers to help when needed. This program is having meaningful impact on the ground at a time when mental health supports are desperately needed.” 

Jessica Fisher, Senior Partnerships and Social Impact Consultant at Co-operators and a student in the Mental Wellness Zone at the 2025 National Exposition.

What is the Mental Wellness Ambassador Program? 

Leveraging resources from Jack.org’s “Be There” platform, the program provides training and support to a network of Enactus students in mental health and wellness education, promoting positive actions, and connecting peers with resources.  

The Ambassadors action their learnings in their school community by organizing events, sharing resources, and looking out for the well-being of their teammates and school peers throughout the year.  

Why This Program Matters 

Young people often face barriers to accessing mental health and wellness support, with Mental Health Research Canada citing finances and stigma as significant barriers.  The Mental Wellness Ambassador Program aims to bridge this gap by equipping ambassadors to: 

  • Educate: Deepen understanding of mental health and wellness issues and share resources
  • Connect: Provide non-judgmental listening 
  • Activate: Host engaging events that foster community 

“Being part of the MWA program reminded me how important it is to lead with kindness and compassion. Sometimes, the people who smile the most are the ones silently struggling and need extra support—whether from friends or professionals. As an Ambassador, I was able to show up for others, be a supportive listener, advocate for mental health and wellness, and most importantly, help educate my team about the resources available on campus. For my team, simply knowing they could reach out to me was an extra layer of support—and that, in itself, was a meaningful gift,” says Sukhi Dhindsa, MWA from BCIT. 

This year, a variety of initiatives and events were hosted to promote mental wellness in inclusive ways, including:  

  • Art Therapy Sessions 
  • Midterm Breakfast Buffet 
  • Mindfulness Mondays Drop in 
  • Paint Night 
  • Puppy Yoga 
  • Self-Care Social 
  • Stress Relief Walks 

These events and initiatives have resulted in over 4,000 individuals being engaged in mental health and wellness programming and advocacy since the program launched three years ago. 

“Being a Mental Wellness Ambassador opened my eyes to the importance of mental wellness in the workforce. Not only was I provided with the tools to improve my own mental health and wellness, but also the knowledge of how to properly support my colleagues and friends. I can confidently say, being an Ambassador has been a truly rewarding experience,” says Evan Payne, MWA from Saint Mary’s University. 

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