(TORONTO) 25 May 2020 – The Enactus student team at the University of Windsor created a social enterprise that employs victims of abuse, addictions, and trauma to create sanitary menstrual health products to provide to women living in poverty across the world.
The University of Windsor Enactus team has been named 2020 CWB Financial Education Challenge National Champions by Canada’s largest experiential learning platform, Enactus Canada, and program supporter Canadian Western Bank (CWB) Canada.
“Financial literacy is an essential skill that is needed to live a successful life,” said Nicole Almond, President of Enactus Canada. “With the CWB Financial Education Challenge, Enactus students are able to address the issue that many Canadians aren’t acknowledging. Their ability to provide people with the information to make sound financial decisions is monumental.”
Through The Liberty Project, the Enactus team at the University of Windsor has impacted over 650 people and has permanently employed 44% of their clients.
“Canadian Western Bank is proud to support Enactus students as they strive to improve financial literacy within and outside of their communities,” said Jeff Wright, a senior vice president at Canadian Western Bank. “Financial literacy is an essential life skill that many do not have today. Our younger generations need to actively participate in becoming more financially literate to prepare themselves to make smart financial decisions throughout their lifetimes.”
The CWB Financial Education Challenge empowers Enactus teams to identify, create and deliver projects that address the specific and unique financial education needs and opportunities in their communities. Since 2011, this challenge has engaged 10,197 students across the country, resulting in 959 financial education outreach projects, and directly impacting the financial futures of 115,989 people.
Student teams demonstrated the impact of their financial education projects virtually to panels of business executives as part of the Enactus Canada National Exposition.
The Enactus Canada National Exposition unites 1,500 delegates including the country’s brightest university and college students, academic professionals and top Canadian CEOs to enable progress by supporting entrepreneurial action through competition, recognition and education.
For competition updates, visit enactus.ca. All event results will also be published on enactus.ca/events/national-exposition.
-30-
ABOUT ENACTUS CANADA: Enactus Canada, a national charity and the country’s largest post-secondary experiential learning platform, is shaping entrepreneurial leaders who are passionate about advancing the economic, social and environmental health of Canada. Guided by academic advisors and business experts, more than 3,400 post-secondary students led 267 community empowerment projects and business ventures last year in communities coast to coast, directly impacting over 50,000 lives.
As a global network of 37 countries, Enactus uses the power of entrepreneurial action to transform lives and shape a better, more sustainable world. For more information, visit enactus.ca.
ABOUT CWB FINANCIAL GROUP: CWB Financial Group is a diversified financial services organization providing proactive business and personal banking, trust and wealth management across Canada. Headquartered in Edmonton, Alberta, we’ve offered customized financial solutions for over 35 years and operate with a clear focus on meeting the unique financial needs of business owners. We’re obsessed with providing the right banking, lending and investment solutions for our clients – by asking the right questions, sharing our industry and financial services expertise, and genuinely believing that great relationships get results. Learn more at www.cwb.com.
Media Inquiries:
Jennifer Falzon
Vice President, Programs & Marketing
Enactus Canada
jen@enactus.ca | 416.304.1566 x222 | 416.315.2099
Marcus Miller
Manager, External Communications
Canadian Western Bank
Marcus.Miller@cwbank.com
780. 508.8289