(TORONTO) May 10, 2022: A group of students from the University of the Fraser Valley created a workshop-based program that bridges the financial education gap for high school, university and international students, including Canadian newcomers.

Enactus University of the Fraser Valley was awarded the 2022 PC Financial Resilience Project Accelerator Best Project title at the 2022 Enactus Canada National Exposition Opening Ceremony today for their project, The Big Brain Literacy Program (BBLP).

The team presented their workshops to 69 international students and their open educational resources were viewed 309 times, impacting 378 underserved youth this year alone.

“We’re proud to partner with Enactus to support and inspire entrepreneurial students to build resilient financial education programs to create a positive impact and help Canadians create the best life, and future that they can,” said Ian Hanning, SVP, Finance & CFO, PC Financial. “I have been involved in supporting Enactus for over 10 years and am continuously impressed by the students’ creativity in advancing economic and social impact in our communities.”

The PC Financial Resilience Project Accelerator is designed to empower Enactus teams with the resources needed to identify, create and deliver projects that advance equity by using financial education to build resilience in underserved populations (including but not limited to visible minorities, indigenous peoples, people with disabilities and/or women).

The Enactus Canada National Exposition unites hundreds of delegates including the country’s brightest university and college students, academic professionals and top Canadian CEOs to enable progress by supporting entrepreneurial action through competition, recognition and education.

For competition updates and results, visit nationals.enactus.ca.


ABOUT ENACTUS CANADA: Enactus Canada, a national charity and the country’s largest post-secondary experiential learning platform, is shaping entrepreneurial leaders who are passionate about advancing the economic, social and environmental health of Canada. Guided by academic advisors and business experts, more than 3,000 post-secondary students led 232 community empowerment projects and business ventures last year in communities coast to coast, directly impacting over 21,000 lives.

As a global network of 35 countries, Enactus uses the power of entrepreneurial action to transform lives and shape a better, more sustainable world. For more information, visit enactus.ca.

ABOUT PC FINANCIAL: PC Financial® services provide unprecedented value to customers, simplifying financial products to help Canadians Live Life Well®. Through the PC Mastercard® and the PC Money™ Account, customers avoid monthly banking fees and have earned more than $1 billion worth of PC Optimum points to redeem for beauty, groceries, gas, apparel, and other products. The company is committed to being one of Canada’s most diverse and inclusive employers and makes it a priority to reflect this in its people and culture. 

Established in 1998, PC Financial® is a part of Loblaw Companies Limited. For more information, visit pcfinancial.ca. 

Media Inquiries:
Jennifer Falzon
VP, Programs & Marketing
Enactus Canada
jen@enactus.ca | 416.315.2099