Washington, D.C., USA (September 28, 2012) – The SIFE team from Memorial University of Newfoundland will represent Canada in international competition at the 2012 SIFE World Cup beginning September 30th and running until October 2nd, in Washington, DC. This event will showcase the impact of SIFE teams from 38 countries around the world while bringing together an international network of more than 3,000 students, academic professionals and industry leaders.

“We are incredibly proud to have SIFE Memorial represent our country,” states Nicole Almond, President of ACE. “They have empowered their community, and strengthened the economic, social and environmental landscape of Canada in the process. Now, they will inspire the world with their entrepreneurial spirit.”

From 50 universities and colleges across Canada, Memorial University claimed the National Champion title to advance to the 2012 SIFE World Cup. More than 250 industry leaders selected SIFE Memorial for their achievements in creating better, more sustainable communities through the positive power of business. This includes projects such as “Based in Business”, which teaches medically discharged and retired military personnel how to successfully start and run their own business. Other SIFE Memorial highlights include:

  • 69 students
  • 13 projects
  • 19,880 volunteer hours
  • 64 jobs created
  • $1,628,679 in economic activity generated

Every country that operates a SIFE national organization is eligible to send a National Champion team to the SIFE World Cup. Through a written annual report and live audiovisual presentation, teams will be evaluated on how successfully they used business and economic concepts to improve the quality of life and standard of living for those in need. Industry leaders will serve as judges, and ultimately, crown a Global Champion. In addition to the competition, activities such as a culture fair, multiple receptions, lunches and dinners, along with special events such as the Top to Top Forum and Top to Future-Top Forums, further enhance the opportunities for participants to connect, collaborate and learn from one another.

Since the first SIFE World Cup in 2001, Memorial University of Newfoundland has represented the country seven times, including when Team Canada was named the 2008 SIFE World Cup Champion in Singapore.

In Canada, the SIFE program is operated by national, charitable organization ACE. For more information on the SIFE World Cup, please visit www.sife.org/worldcup.